Google
— and its products like YouTube and Waze — combined to account for
34.2% of all time on digital media in June, according to Pivotal
Research analyst Brian Wieser.
The details: Pivotal
found that as Google increases its foothold into America's daily
routines, Facebook is seeing declines in time spent at a faster rate
than before.
- Core
Facebook use (including Messenger) fell 10% in aggregated time spent
for all content measured.
- Even
including Instagram and WhatsApp, Pivotal says it still observed a
6% decline.
The bottom line: "While
many investors continue to look for Instagram to support longer-term
growth for Facebook at a corporate level, we note that Instagram
remains relatively small, at only 13% of Facebook’s size (measured by
time spent on the platform by all of its users)," Wieser writes.
- He
also notes that shares of consumption for Snapchat and Twitter
remain relatively stability.
